Sneakers Rule the Fashion World

Posted by admin in Fashions on August 2, 2011

From the fifties black high tops to Air Jordan’s to today’s bold and ambitious designs, sneakers have been a part of the fashion world for longer than you might think. Today’s fashion sneakers bear little resemblance to their early predecessors but their popularity remains undiminished.

The first rubber soled shoes, not yet known as sneakers, made their appearance in the 1800′s. By the 1890′s Goodyear, just a rubber shoe company at the time, began making rubber and canvas shoes. The shoes went by a variety of names until they settled on Keds. It was actually Keds, once they became mass produced in 1917 that became known as sneakers. The moniker was bestowed by Henry Nelson McKinney, an advertising agent for N.W. Ayer & Son who noted that the shoes were quiet, making not a sound no matter what surface they came in contact with.

Keds that were among the first sneakers to actually be chosen for fashion reasons. Back in the 1980s and 1990s, Keds were often worn with socks and leg warmers and became part of many cheerleading ensembles. As the popularity of Keds increased, other shoe manufacturers jumped on the band wagon. As far back as the 1960s, Pro Keds used for professional sports were popular with athletes. Today, the vintage fashion movement has made them popular again. Read the rest of this entry »

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Top Five Timeless Fashion Items

Posted by admin in Fashions on August 2, 2011

At this time of year it is tempting to go out and buy something new for your spring/summer wardrobe but how can you do this without the guilt trip that follows? We think that the best way to shop guilt free is to go for something that is versatile and stands the test of time. So, while we will go on making sure that you are always up to date with the latest trends, below are our top five timeless fashion items.

Pumps. Black, red or you own personal favourite colour; ballet style pump shoes have helped women, teens and children everywhere to look feminine and classic and they show no sign of going out of fashion any time soon. Pick a pair and wear them with skirts, trousers, dresses or jeans this spring/summer.

Denim. Everyone has a favourite pair of jeans and, if you avoid very specific trends (like red denim or high waists), you can keep going back to yours for years. One of our favourite facts about denim is that it practically lasts forever, and often looks and feels better with a bit of wear. If you don’t own a favourite pair of jeans then this is an investment worth making.

White shirt. What better item to pair with your best jeans than a crisp white shirt or tee? If you would like to keep yours looking fab be prepared to pay a little more for quality and wash with whites only. Read the rest of this entry »

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